Serptests.com is run by Conrad O’Connell, a digital marketing professional. The goal of the site is to document and share search engine updates, layout changes and material updates that affect organic search traffic.
It’s my goal to share short posts mostly centered around design updates with the occasional long-form post when a particular update or change is made that warrants it. I’ve followed Barry Schwartz since getting into SEO and I always enjoyed his posts where he shares updates about new Google layouts, ad changes and more. I also follow Dr. Pete on Twitter and he largely shares similar content about the world of layout and SERPs.