Google has now expanded the use of Answer Boxes beyond just simple bolded paragraphs into an accordion style interactive. Dan Barker (yes, legendary burn artist Dan Barker) posted an image on Twitter of the new format. It was showing on the query for “skippy brush kangaroo documentary” and features elements of the page broken out into separate, clickable accordion style content that shows more after clicking. Dr. Pete was also able to get this new “People Also Ask” answer box with queries like “vps” while running Mozcast.
The use of answer boxes is on the rise recently — spotting one last week with a test for commercial queries and now with the new people also ask format. It’ll be interesting to look over time and see if the use of these on-results pages Google features continues.
For those who can't see the Google "People who ask this also ask…" Qs – here's what happens when you click them. pic.twitter.com/l01mN29KUQ
— dan barker (@danbarker) April 17, 2015
Google testing new "People Also Ask" result (this from a search for "vpn") — pic.twitter.com/PaxQuyebjW
— Dr. Pete Meyers (@dr_pete) April 17, 2015