Google is testing a new callout added into Business Listings to drive more traffic to their travel guides. Spotted today, Google is automatically adding this under the contact information for this business with a link and small image/graphic about the area where the business is located. Once clicked the link goes to the somewhat recently rolled out Travel Guides showing hotel, area information and things to do.
While Google has been testing the “deals” labels in the hotel and accommodations vertical for awhile, I’ve never seen them in the Knowledge Graph. Today, during a search I spotted a deal label above the HPA search block for a vacation community in Oregon. The text was featured with a “30% lower than normal” callout, pulling rates from Expedia.com and Hotels.com in the search panel.
Spotted today while researching, I have found a new minor test with the Knowledge Graph. Located under “related” searches at the bottom of the Knowledge Graph is the new format.
Have you see something similar? Let me know on Twitter.