Google announced today on their Inside AdWords blog a new ad format that’ll start to show soon on mobile devices. Now, when searching, you’ll likely see the following format. It includes directions as well as a now common click to call functionality. For Google, they are continuing their adjustments of formatting between mobile and desktop search results — at this time, no adjustments are being made to desktop searches with these particular keywords. It’ll be interesting to see how these ads perform over old text-based ads. If you have this format showing, I’d love to know the results.
Ross Hudgens of Siege Media spotted a very interesting new development in organic search results. Images. For the query `content marketing statistics`, the top result from Writtent is ranking number one, but also has a small image to the left hand side. While images have been part of the in-depth news article algorithm for awhile, I hadn’t ever seen images in regular organic search results like this before. Given that Google is testing mobile now more than ever, we know there are a ton of tests live right now both visually and ranking-wise too.
Are you seeing anything similar on mobile? Let me know on Twitter.
Google now pulling an image from some blog posts and displaying on mobile. Displaying on ~20% of posts. pic.twitter.com/hHimcOpI8p
— Ross Hudgens (@RossHudgens) May 22, 2015