Google appears to be increasing the use of answer boxes — typically used for informational queries and how-to searches.
Today, the team at Cognitive SEO spotted this box on mobile for a search ‘smallest car camera‘. Currently, Amazon is snagging the top ranking with a product page. These large answer boxes have been reducing traffic to top-ranking pages for awhile now, but typically only publishers and informational websites like Wikipedia have been impacted.
With this new trend, we could start to see more answer boxes on transactional queries, leading to a larger imbalance in clicks between the one and two top slots in search results.
Answer Boxes Gone Commercial. Prime time position for "smallest car camera" for Amazon. pic.twitter.com/ALmL8BfTXk
— cognitiveSEO (@cognitiveSEO) April 12, 2015