Google Map Packs may be getting a new look (again) with this test from Google. Spotted today, I found this test subtle but enough to make me notice the font-weight and different icon design. To be honest, it doesn’t remind me of Material Design nor does it remind me of the “card” tests that Google is running. However, Google may be looking to test design elements like this one-at-a-time to prevent too much confusion about the search design layouts.
In a funny twist, Google was testing yellow ad levels labels today (July 24th, 2016) while searching. Spotted this today while doing research in the Sedona, Arizona market.
Of course, Google ad labels were yellow for years before very recently switching to green ad labels in the search results. It remains to be seen if this is a true test or if Google engineers perhaps uploaded an old CSS file by mistake.
Google is back at it again with the mobile AdWords sitelink testing. Last time, we spotted a card like layout with a link to the website at the end. Today, Google is testing another version of this sitelink format.
In this test, the sitelinks are more narrow and compact compared to the previous test, but perhaps that is because of the triple-stacked location extensions that Google is showing here as well. It does seem that a new version of mobile sitelinks may be rolling out soon as Google continues to test this particular element of the SERP.