While Google has been testing the “deals” labels in the hotel and accommodations vertical for awhile, I’ve never seen them in the Knowledge Graph. Today, during a search I spotted a deal label above the HPA search block for a vacation community in Oregon. The text was featured with a “30% lower than normal” callout, pulling rates from Expedia.com and Hotels.com in the search panel.
Google Map Packs may be getting a new look (again) with this test from Google. Spotted today, I found this test subtle but enough to make me notice the font-weight and different icon design. To be honest, it doesn’t remind me of Material Design nor does it remind me of the “card” tests that Google is running. However, Google may be looking to test design elements like this one-at-a-time to prevent too much confusion about the search design layouts.
In a funny twist, Google was testing yellow ad levels labels today (July 24th, 2016) while searching. Spotted this today while doing research in the Sedona, Arizona market.
Of course, Google ad labels were yellow for years before very recently switching to green ad labels in the search results. It remains to be seen if this is a true test or if Google engineers perhaps uploaded an old CSS file by mistake.