Dan Barker spotted a new test involving very large rich snippets for book reviews. For the query `war and peace reviews`, Dan spotted the following large rich snippet box highlighting several reviews from popular review websites like Amazon, Roger Ebert and Google Books (of course). All of the results go to their respective organic ranking pages, but you’ll have to click on the very small blue link instead of the headline or star graphic. For those looking for a quick look on the SERP, this could provide enough context for them to not even go into the page, but I figure most book readers don’t mind reading a review and thoughts before purchasing.
I did a handful of other review related searches across dozens of different magazines, TV shows, movies and other media and couldn’t find anything else similar in testing. If you see anything else similar, do let me know.
Here's another reason to add 'reviews' markup to your pages. (and oddly I'd bet the lowest stars get the most clicks) pic.twitter.com/KG0BRYPLlV
— dan barker (@danbarker) May 15, 2015