Analyzing & reviewing updates to SERPS
Spotted today while researching, I have found a new minor test with the Knowledge Graph. Located under “related” searches at the bottom of the Knowledge Graph is the new format.
Have you see something similar? Let me know on Twitter.
Spotted this today while doing logged-out incognito searches to check rankings: a new sign-in flow for leaving Google Business reviews. I’ve always thought that the current method of the pop-up window (not modal) to be very clunky and off-putting. I know for a fact that I many of my small business clients have customers who would be willing to leave a review, but they get confused when clicking on the “Leave A Review” button. This new sign-in flow could be helpful to allow for customers to leave more reviews, which most marketers are likely going to be a fan of.
Today’s latest Google feature is sent to us from Chris at Travelocity.
Here's a new one for ya @serptests. Editable knowledge card pic.twitter.com/GWlUtxSpkr
— Chris Dunn (@ChrisGDunn) February 3, 2016
As a verified employee, Chris was able to edit the Knowledge Graph snippet and suggest any changes that may be needed like social profiles, headquarter information, and more. Given that Google is pulling much of this information from Wikipedia, it may just be them “skipping a step” and making the Knowledge Graph more updatable like Wikipedia is by regular users. It appears that Chris was logged in, presumably with a Google Mail account linked to Travelocity.
Have you seen something similar? My branded searches for the smaller brands that I have worked on did not return any results.