Google has long had Knowledge Graph panels for local businesses, and has also included the “People Also Search For” box. As an agency marketer, it’s also a bit of a mystery to get clients in these boxes for competitor search terms.
Today I noticed that Google has added the main business category to these business names under their business name. Before, only the Google+ Photo and the name of the business would show. Now, Google has expanded the Knowledge Graph a bit more to include the category. From Google on local business categories:
We’ve come up with a list of guidelines for local businesses to maintain high quality information on Google. Following these guidelines helps avoid common problems, including changes to your information, or, in some cases, removal of your business information from Google.
For best results using Google My Business:
Represent your business as it’s consistently represented and recognized in the real world across signage, stationery, and other branding.
Make sure your address is accurate and precise.
Choose the fewest number of categories it takes to describe your overall core business.